Don’t build, just extend it – How to build scalable products

Souptik Datta

I aim to present a concise walkthrough on building scalable and extendable solutions, specifically in the context of WordPress development.
WordPress is known for its extendability among other things, and as WordPress developers, we should follow this principle by designing solutions that are easy for others to extend, while avoiding the pitfalls of vendor lock-ins.
In my talk, I’ll showcase practical examples—both do’s and don’ts—highlighting how to structure code for maximum scalability and flexibility. To illustrate these concepts, I’ll draw from one of my personal projects, the wp-messaging plugin – https://github.com/Souptik2001/all-path-messaging, demonstrating how we can architect solutions to achieve this.
For a preview, you can explore a related blog post I’ve written here -https://souptik.dev/blog/dont-build-just-extend-it. In the presentation, I’ll expand on this with more hands-on examples to make these strategies as intuitive as possible.

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